The Women in Content Marketing Awards

Meet the 2024 WICMA Winners!

What Are the Women in Content Marketing Awards?

The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.

The WICMAs are presented by Masthead, a full-service content marketing agency founded and led by women, in partnership with the Content Marketing Institute.

The 2024 WICMA Award Categories

  • This award recognizes exceptional content marketing contributions made by the nominee. This may include work she has developed for a brand or organization, achievements from throughout her career, and ways in which the nominee has used her voice to inspire and lead others in the industry. The nominee has five or more years of experience in the marketing industry.

  • This award recognizes an exceptional content marketing project or program executed by a woman-led team, celebrating excellence and innovation in strategy, execution, and impact. (The entire team that worked on the project does not have to be women.) Success metrics are required to qualify for this award but will not be shared publicly.

  • This award recognizes a c-suite or executive-level woman who leads the marketing and/or content marketing efforts at her brand or organization. The nominee has ten or more years of experience in the marketing industry.

  • This award recognizes a nominee working in marketing who has integrated AI within her company, brand, or organization to drive transformative change. It acknowledges achievements such as establishing AI task forces, pioneering AI integration in internal workflows, and harnessing AI technologies to enhance content marketing strategy and execution. This nominee is a visionary shaping the future of marketing through innovative AI utilization.

  • This award recognizes a nominee who has made a shift from a different career field into content marketing—and is already forging a path to greatness. She has fewer than five years of experience in the field of content marketing.

  • This award recognizes an up-and-coming content marketer who has already demonstrated exceptional work and talent in the content marketing industry despite fewer than five years of experience. Marketing is the nominee’s first and current career path.

    Winners of the Rising Star Award will receive a scholarship to Content Marketing World 2025.

  • This award recognizes a freelance content marketer (writer, designer, strategist, etc.) who has created outstanding work for a campaign on behalf of a brand or organization.

  • “Thank you, Masthead, for the support and platform to highlight the work and passions of so many content specialists.”

    – Gaelen Bell, SVP, Content Services, The Motion Agency; Content Marketer of the Year Finalist

  • “Truly honored to be nominated for Masthead’s Women in Content Marketing Awards…. It is such a great feeling to be recognized alongside so many talented women and to be considered for an award [that] celebrates and empowers women in marketing.”

    – Naba Ahmed, Content Editor at Prezi; Rising Star Finalist

  • “Thank you to Masthead and the Content Marketing Institute for providing the stage to recognize this group of amazingly talented leaders in their craft.”

    – Sue Bruning, Vice President, Client Experience and Sustainability, Cascade Environmental, LLC; Content Marketer of the Year Finalist

  • “To be selected among such impressive women who are doing amazing things in this space is a truly gratifying feeling.”

    – Samantha Lefave, Senior Manager, Content Marketing & SEO, Evolve; Pivot Award Winner

  • “These awards recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women.”

    – Impact.com

  • “It is nothing short of an honor to be recognized among a community of brilliant and inspiring women by such a prestigious panel of judges.”

    – Brittany Manchisi, Brand and Messaging Strategist at IBM; Rising Star Winner

  • “It feels really good when your work is seen and even better when it’s recognized by your peers. I’m so proud and honored.”

    – Robin Bennefield, Editorial Director, Marriott International; Content Marketer of the Year Winner