The Women in Content Marketing Association

2025 Nominations Are Open!

What is WICMA?

The Women in Content Marketing Association (WICMA) is a dynamic organization dedicated to celebrating, connecting, and empowering women in content marketing. Through three core pillars—Awards, Community, and WICMA Connect—WICMA fosters recognition, collaboration, and professional growth for women at every stage of their careers.

  • Awards: The Women in Content Marketing Awards (WICMAs) honor the exceptional work of women who inspire and innovate in the field, spotlighting their leadership and impact on the industry.

  • Community: WICMA is where members can share ideas, build relationships, and access resources to advance their personal and professional goals.

  • WICMA Connect: Our event series provides opportunities for learning, networking, and growth through expert-led discussions, workshops, and forums.

WICMA is more than an organization—it’s a movement to amplify women’s voices in content marketing, celebrate their achievements, and create pathways for future success.

  • "To anyone considering nominating themselves or someone else for a WICMA, go for it. It’s a fantastic opportunity to reflect on your accomplishments and put yourself in a position to be celebrated for the hard work you’ve put in."

    – Mandy Idol, Founder and CMO at Indigo Collective Group; Marketing Leader of the Year Winner

  • “To be selected among such impressive women who are doing amazing things in this space is a truly gratifying feeling.”

    – Samantha Lefave, Senior Manager, Content Marketing & SEO, Evolve; Pivot Award Winner

  • “Thank you, Masthead, for the support and platform to highlight the work and passions of so many content specialists.”

    – Gaelen Bell, SVP, Content Services, The Motion Agency; Content Marketer of the Year Finalist

  • "I feel incredibly humbled and honored to be recognized as a 2024 WICMA winner. So much of what we do as marketers happens behind the scenes in service to the organizations and missions we care about."

    – Anya Harrington, Vice President of Marketing & Communications at Communities In Schools; Marketing Leaders of the Year Winner

  • “Thank you to Masthead and the Content Marketing Institute for providing the stage to recognize this group of amazingly talented leaders in their craft.”

    – Sue Bruning, Vice President, Client Experience and Sustainability, Cascade Environmental, LLC; Content Marketer of the Year Finalist

  • “These awards recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women.”

    – Impact.com

  • “It is nothing short of an honor to be recognized among a community of brilliant and inspiring women by such a prestigious panel of judges.”

    – Brittany Manchisi, Brand and Messaging Strategist at IBM; Rising Star Winner

  • “It feels really good when your work is seen and even better when it’s recognized by your peers. I’m so proud and honored.”

    – Robin Bennefield, Editorial Director, Marriott International; Content Marketer of the Year Winner

  • "This recognition puts a spotlight on the unique approach we’re taking with AI—one that’s rooted in enabling humans, not replacing them...The WICMAs recognition reinforces that our efforts to integrate AI while staying true to our brand pillars—trust, transparency, and customer-centricity—are being seen and validated."

    – Maureen Plowman, SVP, Brand & Corporate Communications at SmartBear; AI Innovator Finalist