AI and Marketing: Balancing Risks with Rewards 

WICMA Connect: Learn

Before integrating AI into your marketing strategy, it’s essential you hear attorney Sharon Toerek, Founder and Owner of Legal + Creative. Sharon will discuss the legal considerations every marketer should keep in mind when incorporating AI. 

In this engaging Q&A session, Sharon will address your pressing questions about safely and successfully use AI in marketing. Topics of discussion will include: 

  1. Ownership of work produced by generative AI: Who holds the rights to content created using AI algorithms?

  2. Risks associated with using AI-generated content: Exploring potential legal and ethical challenges.

  3. Navigating client and contractor inquiries: How can you effectively communicate with stakeholders to minimize risks when utilizing generative AI?

  4. Crafting comprehensive contract language: Essential considerations to address AI usage in marketing asset creation.

Join The Women in Content Marketing Awards as we navigate the complexities of AI in marketing and empower brands and agencies to strike a balance between innovation and risk.

Sharon Toerek is the Founder and CEO of Toerek Law (doing business in the marketing world as Legal + Creative), a national law firm focused on intellectual property and marketing law for marketing agencies and their clients. Sharon is a former President of AAF in Cleveland, Ohio and a member of the 4A’s Legal Consultant Panel. She’s a frequent conference speaker on marketing legal issues at industry events like INBOUND, Content Marketing World, Agency Management Institute and the Marketing Artificial Intelligence Institute, as well as to private agency networks including TAAN, Magnet, and Worldwide Partners.