WICMA Connect Presents: How Content Marketers Are (Actually) Using AI
Please join the Women in Content Marketing Awards (WICMAs), Marketing Artificial Intelligence Institute, and Masthead Media Company for a WICMA Connect virtual event: How Content Marketers Are (Actually) Using AI
The world of content marketing is evolving at an unprecedented pace, and AI is at the forefront of this evolution. If you’re wondering how leading content marketers are harnessing the power of AI to create compelling, targeted, and data-driven content—and how you can dive into creating AI-supported content for your brand—this event is tailor-made for you!
Jessica Hreha is an action-oriented marketing leader passionate about content strategy and the intersection of marketing and technology. She currently serves as the Head of Integrated Marketing, Demand Content Strategy at VMware. In early 2023, she founded VMware's Marketing AI Council, a cross-functional team dedicated to educating and empowering VMware marketers to use genAI tools responsibly and effectively to drive innovation and operational excellence.
Outside of her professional life, Hreha is passionate about building community and empowering women with board service supporting two nearby YMCA Camps and a national women’s fitness organization, FiA (Females in Action).
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector.
She started her career at two Cleveland advertising agencies. Cathy was an Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
“Awesome group and discussion. Thank you all for your insights!”
Amanda Todorovich is the Executive Director of Digital Marketing at Cleveland Clinic. In her role, she leads a team of 100+ caregivers responsible for the website, blog, social media, video, podcasts, email, and more. The Cleveland Clinic website is among the top 40 most-visited sites in the world. Amanda joined Cleveland Clinic in 2013. In 2016, she was named Content Marketer of the Year by Content Marketing Institute. She is also an inductee of the Healthcare Internet Hall of Fame Innovative Individuals. Previously, she was the Chief Content Officer and co-founder of MedCity News.
Jamie Wiebe is the Director of Search Engine Optimization at Masthead Media Company. She is an experienced SEO consultant and content strategist with expertise in on-page optimization, keyword research, and siloing/hub-and-spoke models. Jamie has more than a decade of experience in content strategy and SEO, working for brands like BiggerPockets and Leaf Group. She lives in Denver, Colorado.
Attendee Testimonials
“This has been an eye-opening webinar, seriously one of the best ones I’ve attended in a long long time. Thank you everyone for sharing so much knowledge and resources.”
“FANTASTIC DISCUSSION!! Thank you all!”"