MEET OUR 2025 JUDGES

Monica Wallis is the Founder and CEO of Copy That, a full-service copywriting and content writing agency specializing in destination, food & beverage, wellness and nonprofit work. Her clients have included Nothing Bundt Cakes®, Visit Napa Valley, Yum! Brands (Taco Bell, Pizza Hut, KFC) and more. Before launching Copy That, Monica spent time on JCPenney’s advertising team, led content marketing for a Dallas AI tech company and contributed to the award-winning Augustine Agency.

With a decade of content marketing experience, Monica’s had her writing featured in People Magazine, plus ad campaigns for Drybar, Avocados From Mexico, North Lake Tahoe and beyond. She’s earned various writing awards and was a Women in Content Marketing Awards finalist for Freelance Excellence in 2024.

She holds a bachelor’s degree in Journalism from the Bob Schieffer School of Communication at Texas Christian University (TCU) and lives in Frisco, TX. When away from her keyboard, she’s likely spending too much money at Barnes & Noble or obsessing over the packaging copy in the nondairy aisle of the grocery store. 

Follow along with Copy That on Instagram and LinkedIn. You can also subscribe to her writing and solopreneurship newsletter here.