WICMA Connect: Learn

Thriving in the Short-Form Video Era: Strategies for Success

Is your marketing strategy really grabbing people's attention? With more and more consumers turning to social media for search, you'll need an effective plan for short-form video strategy and execution. Join us for this virtual WICMA Connect event that will deep dive into the power of short-form video content and the platforms (like TikTok, Instagram Reels, and YouTube Shorts) where it thrives—and where your consumers live.

In this engaging virtual event, you’ll discover:

  • Why short-form video strategy and execution are game-changers

  • How search strategies are evolving

  • Which unexpected brands are succeeding on these dynamic platforms

Featuring case studies from a panel of esteemed women leaders in content marketing, this event offers a unique opportunity to gain insights from top creators and industry experts. Whether you are looking to create a short-form video strategy or elevate the one you already have, join us in September to unlock the potential of short-form video in marketing.

Don't miss out—register now and take your marketing strategy to the next level!

Our panelists include:

Aiman Ahmed is currently the Director of social media at National Geographic. Her team leads social marketing campaigns for Titles distributed across Disney+, Hulu, National Geographic linear, and theatrical releases. Aiman is an award-winning creative and strategist with over 15 years of experience working in the digital and social media space. Her expertise spans content strategy and production, go-to-market strategy, paid media, project management and event planning and talent relations. Over the years she has cultivated a passion for operationalizing and organizing high-impact and high-performing social media teams. She leans on emerging trends and tried and true project management knowledge to stay abreast of the ever-evolving social media landscape.

Annie Granatstein is a passionate advocate for the power of storytelling to entertain, educate, and inspire. Currently, she leads global content marketing at Marriott International, overseeing editorial, social, video, and digital content. Before Marriott, Annie served as EVP, Creative Newsroom Director at Edelman, where she expanded their multimedia journalistic content offerings. Previously, Annie headed The Washington Post's WP BrandStudio, driving innovative multimedia campaigns for iconic brands like Coca-Cola, Ikea, and Mastercard. Under her leadership, WP BrandStudio saw significant growth in revenue, team size, and industry recognition, earning accolades from the Webby, Digiday, Telly, and OMMA awards.

Yasmeen Gharnit is a branding expert with an editorial background who specializes in creative campaigns and social media marketing. As the VP of Content & Art at Glow Recipe, she uses her deep understanding of storytelling, media, and community to direct and oversee all imagery, video, and social media for the brand. She helped launch Glow Recipe's narrative Take It Day by Day, Skin by Skin™ and Dew You Campaigns, the beauty industry's first anonymously cast campaign. Prior to Glow Recipe, Yasmeen was a digital editor at NYLON Magazine and the Webby nominated Snapchat Discover publication Sweet. In 2023, she won Beauty Independent's Brand Builder Beacon Award.