WICMA Connect: Learn
Beyond Words - How to Elevate Visual Communication in Content
Are you looking to take your content strategy to new heights? Join the Women in Content Marketing Awards (WICMAs) for an exclusive event, Beyond Words: How to Elevate Visual Communication in Content. In today's fast-paced content marketing landscape, capturing your audience's attention is crucial, and visual communication plays a key role.
We have gathered a panel of content experts who have successfully navigated the challenges of integrating compelling visuals into their content strategies. They will share invaluable insights, proven strategies, and best practices for leveraging visual elements to enhance brand identity, storytelling, and audience connection.
Here's what you can expect from the event:
Gain practical advice and actionable tips to captivate your audience and make a strong impact in a crowded online world.
Learn effective ways to integrate visual content into your editorial and marketing calendars.
Discover when to choose stock art or create original visuals for maximum impact.
Explore creative techniques to expand your visual communication, even without a dedicated creative department.
Get expert guidance on approaching marketing leadership for budgets to create compelling visuals.
Naba Ahmed is a marketer and virtual speaker who is passionate about helping her audience find their authentic stories. She is a leader at the intersection of content and tech, combining her experience in journalism and marketing to create memorable content. As a Content Editor at Prezi and a former newsroom editor, she shares storytelling tips that can be used to deliver stronger presentations.
Naba’s passion for storytelling stems from her roles in the newsroom and in content marketing which informs her keynotes about how incorporating stories and storytelling principles can be used to deliver stronger presentations. Naba has spoken at a wide range of organizations, including Fortune 100 companies, tech firms, and nonprofit organizations.
Megan Gilbert is Vice President of the award-winning FORTUNE Brand Studio, a division of Fortune Media. She drives the editorial direction, strategy, program management, and production of all branded content, co-leading the creative studio team in digital, audio, video, social, and print storytelling for high-profile clients such as Salesforce, PayPal, Zurich Insurance, AWS, Boston Consulting Group, Target, and more. Her varied and lengthy career in branded content includes positions at Gawker Media, Fusion Media, The Washington Post, Slate, and VICE Media.
She was named WICMA Content Marketer of the Year in 2022 by Masthead Media and included on the 100 Most Significant Women in Native Advertising list in 2018. She is a judge for the Webby Awards, Signal Awards, Anthem Awards, Telly Awards, AIVA/W3 Awards, and WICMA Awards and is a proud member of the Brand Storytelling at Sundance & TribecaX communities.
Analisa Goodin is the Founder and CEO of Catch+Release, a venture-backed startup that supports brands in building authentic, award-winning campaigns, while ensuring creators are compensated for their work.
Kate Winick is a seasoned social media lead with a background in editorial and journalism. She was most recently the Senior Director, Social & Editorial on the brand marketing team at Peloton, where she built the social media & editorial function from the ground up over five years, and previously worked at Who What Wear and ELLE Magazine/Hearst Digital.
